Profile
An award-winning human-centered designer. Applies a cognition-based design approach to brand, user experience, and service design projects. Employs design thinking to facilitate understanding between the design team and external stakeholders. Conducts design research to inform visionary artifacts that are usable, desirable, and feasible.
Experience
Customer Experience Strategist, Sabre Travel Network Southlake, TX— May 2105 to Present
Lead the design of visionary artifacts to guide product portfolio development. Integrate Design Thinking and Human-Centered Design into product marketing and development lifecycles.
- Lead design for next-generation point-of-sale software, contributing to a $1.4 billion contract with the world’s largest retail travel agency.
- Serve as interim manager and program manager for a large cross-functional design and research team.
- Create and facilitate design-thinking workshops to help marketing teams integrate stakeholder feedback into product roadmaps.
- Conduct on-site design research, quickly funneling insights back to remote design team by creating a nightly findings podcast.
Principal User Experience Designer, Sabre Travel Network, Southlake, TX— July 2014 to Present
Lead the design of digital products within Sabre Travel Network. Advance the maturity of the UX design practice. Contribute to standards for visual design, interaction design, service design, design research, and front-end development for prototypes. Support the professional development of junior team members.
- Authored a diagramming standard for the documentation of process and application flows.
- Lead research, design, and front-end development for Sabre Dev Studio; our industry-leading API documentation portal.
- Contributed to visual and interaction design framework by leading interaction design and front-end development.
Senior User Experience Designer, Sabre Travel Network, Southlake TX - January 2013 to July 2014
Design software workflows and interfaces for expert users. Observe and integrate findings from usability testing. Evangelize the value of UX to the organization. Develop and improve processes that provide organizational value through design.
Senior Interaction Designer, [x]cube LABS, Dallas, TX - May 2012 to January 2013
Translate client requirements and use-case scenarios into software architecture, design patterns and user interfaces for mobile applications and games. Collaborate with teammates in a client-facing capacity as a leader of design thinking exercises. Manage and mentor junior design staff.
Principal & Creative Director, ohTwentyone, Colleyville, TX - 2005 to Present
Owner & operator of a small multidisciplinary design studio. Lead branding, print and web design projects for small business and association clients. Managed a small team of designers, account managers, and developers.
Marketing Director, Paramount Mortgage, Fort Worth, TX - 2003 to 2005
Plan and execute 25 loan officers’ marketing initiatives. Lead branding and website redesign efforts. Managed integration of Customer Relationship Management (CRM) system into loan origination process.
Principal & Sr. Designer, LeftUpstairs Studios, Shepherdstown, WV - 2001 to 2003
Lead print, web, and branding design projects for small business and association clients.
Partner & Designer, Jon Walker Graphic Design, Charles Town, WV - 2000 to 2001
Design print, web, and branding projects for small business and national trade association clients.
Education
Shepherd University, Shepherdstown, WV - BFA, 2000
Studio Art w/concentration in Graphic Design
Cum Laude
Skills
Design Research
Human-Centered Design
Design Thinking Facilitation
Prototyping
Process Design
Service Design
Interface Design
Interaction Design
Graphic/Visual Design
Adobe CS/CC (Ps, Ai, Id, Dw, Acrobat)
Front-end development (HTML/CSS/JS)
Honors
2012 Regional Design Annual - Print Magazine
LogoLounge 7 - Rockport
American Package Design Awards 2012 - GDUSA
American Graphic Design Awards 2011 - GDUSA
LogoLounge Master Collection Vol.4 - Rockport
American Web Design Awards 2011 - GDUSA
Visual Marketing: 99 Proven Ways... - Wiley
Trademarks USA 2 - Ampixx
American Graphic Design Awards 2010 - GDUSA
Trademarks USA - Ampixx
American Web Design Awards 2010 - GDUSA
Logoliscious - Harper Collins
The New Big Book of Layouts - Harper Collins
American Graphic Design Awards 2009 - GDUSA
Designing for the Greater Good - Harper Colllins
Logo Lounge Master Collection, Vol.1 - Rockport
American Web Design Awards 2009 - GDUSA
Logo Lounge Vol.5 - Rockport
Eagle Scout - Boy Scouts of America
Organizations
AIGA, DFW Chapter - President (2016-Present)
AIGA, DFW Chapter - Vice President (2013-2016)
AIGA, DFW Chapter - Vice President (2010-2013)
IxDA - General Member
Interests
Cycling
Cognitive Psychology
Behavioral Economics
Futurism
Cooking