I am a design leader with over a decade of experience creating value and driving innovation through human-centered design. I have built and led teams from three to forty, including teams of teams. I have developed long-term product visions and multi-horizon roadmaps that secured billion-dollar contracts. I have established practices, standards, and systems that reduce risk, ensure quality, and improve margins. I create environments where designers can do their best work.
Highlights
- Grew a spare-bedroom freelance design practice into an award-winning graphic design studio. Over three years, our work in brand, web, print, and packaging design won 36 awards and was published 31 times in 11 publications.
- Led the design of a mobile options trading app that, because of its usability, won Barron's "Best Online Brokers" award two years in a row.
- Drove the development of an industry-leading developer experience portal from prototype to public beta with 6 APIs in 90 days and from beta to production with over 200 APIs in six months.
- Created the vision that won a $1.4 billion contract.
- Directed the design of solutions that created a 23% year-over-year increase in profit for our pilot customer.
- Facilitated the creation of an Augmented-reality car-buying app, resulting in 17% quote generation and press coverage in American Banker, Cheddar, and Forbes.
- Increased membership by 30% during my two-year term as President of AIGA DFW by instituting human-centered programming, implementing a graduated event pricing structure that incentivized members to bring friends, and passing new bylaws that modernized board elections.
- Used human-centered methods to influence vendor selection, strategic direction, and product vision for a multi-billion dollar IT project.
- Implemented processes and performed strategic planning that limited program risk by 80% while reducing staffing costs by 57%.
- Managed a team of 40 volunteers to improve an employee engagement program, increasing program participation by 200%.